According to Steve Van Doren the slogan "Off The Wall" came about because "Off the wall was a saying that the skaters back in the mid 70s used to say when riding pools.  They were coming Off The Wall!  So Vans' first official skateboarding shoe was on March 18th 1976 and had the Off the Wall newly created logo on it.  Since then, all vulcanized sketches carried the red and white logo on the heel of our shoe.  The skaters were allowed to customize their shoes in any color.  We then put the Off the Wall Logo on all the crazy wild colored  shoes as they were developed (such as the slip ons)  and eventually the checkerboard shoes that came after Fast Times at Ridgemont High cam out in 1982.  Vans was a little bit different and edgy and Off the Wall stuck as a corporate logo"

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